New MTN DEW ENERGY BAJA BLAST: MTN DEW BAJA BLAST fans are also energy drink fans, and this summer, they're getting both.Enjoy a trip to the tropics with every sip! Four MTN DEW BAJA Flavors: Not only are the original MTN DEW BAJA BLAST and MTN DEW BAJA BLAST Zero Sugar coming back to stores this year, but they will also be joined by two new flavors - MTN DEW BAJA MANGO GEM, a colorful orange tropical mango flavor, and MTN DEW BAJA GOLD, a bright island pineapple flavor.So what does the Summer of Baja look like? We've got all the deets: I hope they'll enjoy BAJA DEEP DIVE as much as we enjoyed creating it." "An unreleased Baja flavor to kick off the summer? I think that's a surprise DEW Nation will be ready for and will want to get their hands on. But we also wanted to surprise everyone, which sometimes can be hard to do," says Pat O'Toole, CMO, MTN DEW. "DEW Nation loves BAJA BLAST, and we believe fans will be happy to have it back at retail. Only 18,000 cases will be available before MTN DEW BAJA DEEP DIVE ventures back into the deep, so fans should enter to win while they can. But it's the truly legendary grand prize that will have DEW Nation talking: a case of an exclusive, never-before-released flavor, MTN DEW BAJA DEEP DIVE. BAJA BLAST fans can unlock daily prizes of $1,000 when they enter the Lost Treasures of Baja Island Sweepstakes. Also like Baja Blast, the drink is still available on the chain's menu.It wouldn't be a Baja summer without some epic prizes, and MTN DEW is taking it up a notch this year. This version of Mountain Dew seems to be taking a hint from the tradition of sweet tea that typically compliments Southern comfort foods. The chain has described itself as "Southern-inspired", per PR Newswire. What's more, these peach and honey flavors are designed to complement the menu of KFC. Sweet Lightning tastes like honey and peach, unlike the typical citrus flavor of Mountain Dew, according to KFC.
Like the teal color of Baja Blast, Sweet Lightning has a vibrant yellow hue that distinguishes it from typical Mountain Dew. There's a lot more that connects these drinks other than their exclusive availability at specific fast-food chains. Pepsi described the forefather as "the hugely successful Baja Blast which debuted at KFC's sister restaurant, Taco Bell, nearly a decade-and-a-half ago." The company shouted out to the Taco Bell heavy-hitter in its announcement of the drink. In the launch, Mountain Dew owner Pepsi didn't seem to be pitting Baja Blast against Sweet Lightning at all. The company wrote, "We know you love a good April Fools' Day prank as much as we do." Marketing Dive reported that after creating a bit of buzz online, the original Craigslist post for the Baja Bungalow was "flagged for removal." On April 4, Pepsi finally cleared the air with another announcement (via PR Newswire). The release said "a 187,000,000,000,000,000,000-gallon saltwater tank w/ sharks, maybe crabs and weird things that touch your foot and freak you out" was one of the desirable amenities included in this bungalow (via Bloomberg).ÄȘccording to Ad Week, the press release made it obvious that this was a prank. If things didn't sound strange already, they got even fishier from there.
However, the only place one could get it was at the "Baja Bungalow," a vacation rental. On April 2 of that year, Mountain Dew shared a press release that said that eager fans of the Mountain Dew Baja Blast flavor would have to wait no longer: the bottled product would be available once again.